What they came to us with.
On the surface: “help us take our workshops digital.” The default brief was a polished e-learning product, the kind of build most agencies would have run with.
Through discovery we found the gap was not content. The gap was presence, the hardest leadership moments don’t happen in a training room.
How we worked.
Building a content library would have put a 20-year coaching firm into a market about to be commoditised by AI. We recommended the path not taken.
We built Pocket Coach: a voice-to-voice AI coaching companion trained on DJP’s proprietary frameworks and modelled on John Kam’s actual coaching style.
From discovery to delivery.
De-risk & focus
Intensive discovery to extract DJP’s coaching DNA, IP, voice, tone and behaviour mapping.
Build
A voice-first companion with three states of presence: listening, thinking, speaking.
Launch
Six core flows designed for the in-between moments, in the language leaders think in.
What it unlocked.
Two decades of trusted coaching.
“Pocket Coach is more than a tool. It is our philosophy, available 24/7. A 20-year coaching practice, encoded, not summarised.”John KamGroup CEO, D Jungle People