Long-form thinking from the Brdge practice. Strategy papers on markets we operate in, design essays on the interface between AI and the people who use it.
Tennis built its technology from the top down. Padel is building it from the bottom up. That single reversal, not the growth curve, will decide who captures the value in the world's fastest-growing sport.
Your algorithm is impressive. 97% accuracy. And nobody's using it. Founders build brilliant AI, but users can't understand why they need it — that's not a user problem, it's a design problem.
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