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LaunchpadFMCG / Sustainability

The next chapter of CanO, built in two weeks.

CanO Water disrupted bottled water by putting it in a can. They came to us asking how emerging tech could catalyse their mission, and give customers an experience they’d never had.

Client
CanO Water
Division
Brdge Launchpad
Sector
FMCG / Sustainability
Timeframe
2 weeks
Squad
2 people
The Brief

What they came to us with.

CanO Water built a global brand on a bold idea and a community around “Don’t Bottle It.” The question: how could emerging tech catalyse the mission?

Every typical path, freelancers, full-time hires, big agencies, came with a cost: slow, expensive, or no product thinking.

Our Approach

How we worked.

We deployed a squad of two in days: a product & innovation strategist and a full-stack data scientist. No army of consultants, no handoff.

Most companies separate strategy from delivery. We did both inside a single sprint, because the next-chapter window wouldn’t wait.

CanO Water
What We Did

From discovery to delivery.

01

Strategy

User persona work, customer experience mapping, feasibility across emerging tech, aligned to the mission.

02

Build & deploy

CanO 360 designed and built for the can and the phone.

03

Ship

Live on canowater.com, scan a QR, track hydration, earn rewards, get a wellness dashboard.

The Outcome

What it unlocked.

2 wks
Strategy to live product on-site
1st
Beverage brand with an in-can AI experience
Live
Deployed to canowater.com/360
Where You've Seen Them

A brand the country already knows.

From supermarket shelves to royal residences, stadium centre courts to fashion week, CanO Water shows up where the country watches.

Tesco
Selfridges
Virgin Atlantic
House of Lords
Wimbledon
Recognition

A brand the press keeps coming back to.

The Grocer
A British start-up stocked in the country’s biggest retailers.
Yahoo Finance
Multi-million pound funding round closes.
BBC
The trio turning plastic pollution into a business opportunity.
Pitch@Palace
Selected cohort, alongside the UK’s most promising founders.
Forbes 30 Under 30Pitch@PalaceMulti-million pound raisesWaitrose · Ocado · WH SmithLord’s · Wimbledon · Buckingham Palace
“They got our brand immediately. No long onboarding, no death by PowerPoint. Just a team that understood what we were trying to do, and shipped something real, quickly.”
Founding TeamCanO Water

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