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EnterprisePrimary Care Staffing

An AI-native operating model for primary-care staffing.

GP Connect places GP locums across NHS and private primary care, with cover guaranteed. Manual coordination across matching, compliance and payroll capped how much the team could place. We mapped the operation and designed the AI-native target state.

Client
GP Connect
Division
Brdge Enterprise
Sector
Primary Care Staffing
Engagement
Discovery & TOM
Coverage
NHS & private, UK-wide
The Brief

What they came to us with.

GP Connect specialises in connecting GP locums with the primary-care industry, guaranteeing cover and removing the operational burden of contracts, payroll and compliance for practices and PCNs. The promise is high-touch and high-reliability, but the work behind it ran on manual coordination across candidate matching, right-to-work and GMC compliance, availability, rates and weekly payroll. Demand was outpacing the capacity of a manual operation.

Our Approach

How we worked.

Stakeholder interviews and working sessions across the business, mapping current processes function by function and prioritising use cases by impact, the same discovery model we ran for the UK's first AI-native bridging lender.

At the heart: a unified knowledge graph connecting candidate profiles, compliance documents, practice requirements, location, availability and rate cards, so matching and cover decisions draw on one live source of truth.

What We Did

From discovery to target model.

01

Map

Pain points captured across matching, compliance, scheduling and payroll, then prioritised into a sequenced use-case backlog.

02

Design

An AI-native Target Operating Model: real-time candidate–practice matching, automated compliance and right-to-work checks, and agentic coordination of cover.

03

Validate

Proof-of-concept builds confirming the matching and compliance approach against real GP Connect workflows.

The Target Model

What it unlocks.

Real-time
Candidate–practice matching by location, rate and availability
Automated
Right-to-work, GMC and compliance checks built into the flow
Zero-touch
Timesheets and weekly payroll, without manual chasing
The Business

Reliability is the product.

100% cover
Guaranteed for any dates a GP cannot work.
UK-wide
NHS and private placements across the country.
EvoGP
A compliant, fixed-term model priced to salaried equivalence.
Zero burden
No employment relationships, payroll or liability for the practice.
Primary care networksLocum & salaried cover
“Brdge didn’t arrive with a tool looking for a problem. They mapped how we actually work, then designed the model around it.”
Enterprise ClientPrimary Care Staffing

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