Rich data. No product.
Mixology Digital is a leading marketing-technology company specialising in data-driven lead generation for B2B. Over years of operations they had built something genuinely valuable: deep, first-party buyer intelligence spanning millions of signals.
That intelligence sat scattered across multiple databases with no interface, no single view, no way for the sales team to surface it on a client call, and no way for customers to see the value they were buying. The data was the differentiator, but without a product it stayed buried.
One platform, two audiences.
Most agencies would have picked one, an internal dashboard or a client product. We pressure-tested that assumption with Mixology and committed to a single engine serving both. Same engine, different lenses, the decision that shaped the entire architecture.
Sales-team view
Internal, operational depth. Live in every client meeting: surface buyer signals on the call in real time, filter, segment and stage outreach lists.
Customer-facing view
External, polished, demo-ready. A product Mixology can put in front of buyers, showing the intelligence customers pay for, on-brand and self-serve.
Clean the foundation. Then build the product.
Most agencies would skip straight to the UI, paint over the mess and ship something that looks clean until the data moves underneath it. We did it properly, in order.
Clean the data
Fragmented sources audited, normalised and unified into a single source of truth.
Re-architect
A data layer designed to serve both the sales team and the customer-facing product from day one.
Design the product
A dual-audience UI that works for internal operators and external buyers, without compromising either.
From data layer to interface.
Pelago wasn't an interface bolted onto a mess. We built the stack, six layers and one continuous pipeline, so every signal a customer sees has been cleaned, classified and scored before it reaches the screen.
Unified data layer
Fragmented databases consolidated into a single, normalised source of truth.
AI scoring engine
Signals classified, tagged and scored in real time, ready for activation.
80M+ external signals
First-party intelligence enriched with external intent data at scale.
Sales-team interface
Operational workflows, deep filtering and full data access for internal users.
Customer-facing product
Polished, branded UI designed for live demos and self-serve customer access.
Automated pipelines
Data flows into the platform continuously, without manual intervention.
What it unlocked.
Flagship.
“The data we’d been sitting on for years finally became something we could put in front of customers, and the sales team has a tool that works in the room with them.”WillFounder, Mixology Digital